Domino’s Pizza sales fell a decade ago, but today it’s world’s biggest pizza company by sales. How did Domino’s turn around its fortunes to dominate competitors like Pizza Hut and Papa John’s?
For decades, food delivery meant Chinese takeout or Pizza, usually from a local shop or a large chain like Domino’s Pizza. That’s changed with the rise of food delivery services like Uber Eats, Grubhub, Postmades, and DoorDash. That’s bad for Domino’s. It might be American’s number 1 pie maker, but Domino’s Pizza built its business on delivery.