By 2050, there could be more plastic than fish in the sea. Ten tons of plastic are produced every second. Sooner or later, a tenth of that will end up in the oceans. Coca-Cola says it wants to do something about it – but does it really?
In January 2018, Coca-Cola made an ambitious announcement: The brand, which sells 120 billion plastic bottles every year, promised a “world without waste” by 2030. But filmmaker Sandrine Rigaud was skeptical about this ostensibly noble resolution. In Tanzania, for example, far from the company’s American headquarters, a different picture emerges. Here everyone waits for red-and-white buses and walks by red-and-white walls, and the children play with red-and-white equipment in the playgrounds. The Coca-Cola logo is ubiquitous. But what is even more worrying is that history is repeating itself here. As it did 50 years ago in the United States, Coca-Cola has been continuously replacing glass bottles with plastic ones since 2013. Coca-Cola Vice President Michael Goltzman tries to play down the problem, saying it’s not the plastic bottles themselves that are the problem, but the lack of suitable infrastructure in Tanzania.